Virtual Reality and Marketing: The Future of Interactive Content

Johann Conforme
Mar 7, 2023


min read


Virtual reality (VR) has come a long way in recent years, from its early beginnings in the gaming industry to its current applications in various fields, including marketing. In today's highly competitive market, companies need to find innovative ways to engage their customers and stand out from their competitors. VR offers a unique opportunity to create immersive and interactive experiences that capture the attention of potential customers, making it an exciting new tool for marketers.

What is Virtual Reality?

Virtual reality is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way. To create a VR experience, users typically wear a headset or goggles that immerse them in a digital world, complete with sound, graphics, and haptic feedback. The technology is rapidly evolving, with more advanced systems incorporating hand and body tracking to allow for even greater interaction.

The Benefits of VR in Marketing

Virtual reality presents several advantages for marketers seeking to interact with their customers in a more meaningful and memorable way. By using VR technology, brands can create immersive and interactive experiences, forge deeper emotional connections, and differentiate themselves from competitors. As VR continues to develop, we can expect to see more innovative and creative uses in marketing.

Here are just a few of the ways VR can enhance marketing efforts:

Immersive Experience

Virtual reality creates a sense of immersion that other marketing channels cannot match. By placing users in a digital environment, marketers can create an experience that is engaging and memorable. This can be particularly useful for brands that want to showcase their products or services in a more interactive way.

Emotional Connection

Because VR is immersive, it can create an emotional connection with the user. By using VR to create a powerful emotional experience, brands can forge a deeper connection with their customers. This can lead to increased brand loyalty and advocacy.

Higher Engagement

VR has the potential to capture users' attention in a way that other marketing channels cannot. By providing an interactive and engaging experience, brands can increase the time users spend with their content, leading to higher engagement and better conversion rates.

Stand Out from Competitors

By incorporating VR into their marketing efforts, brands can differentiate themselves from their competitors. This is particularly useful in crowded markets, where brands need to find innovative ways to stand out.

Examples of VR in Marketing

Several companies have already begun to incorporate VR into their marketing efforts, with varying degrees of success. Here are a few examples of how brands are using VR to create immersive and interactive experiences for their customers:


Ikea, the Swedish furniture retailer, has created a VR app that allows customers to explore a virtual kitchen in 3D. By putting on a VR headset, users can move around the kitchen, open drawers, and even cook virtual food. This allows customers to get a sense of how their kitchen will look and feel before making a purchase, enhancing the overall customer experience.


Coca-Cola has used VR to create a 360-degree video that places users in the middle of a football game. By donning a VR headset, users can experience the excitement of a live game from the comfort of their own home. This immersive experience helps to forge a deeper emotional connection with the brand.


Mercedes-Benz has created a VR experience that allows users to explore the interior of their latest models. By using VR, customers can get a sense of the car's features and design before making a purchase. This interactive experience enhances the customer journey and helps to increase engagement.

The Future of VR in Marketing

As VR technology continues to evolve, we can expect to see more innovative and creative applications in marketing. Here are a few potential ways VR could be used in the future:

Virtual Product Demonstrations

Virtual reality has the potential to provide customers with interactive product demonstrations, allowing them to test products before making a purchase. This could be especially beneficial for products that are challenging to exhibit in a physical setting, such as software or technology. By creating virtual environments, customers can explore and interact with products in an immersive way, leading to more informed purchase decisions. This feature would add significant value to the customer experience, driving brand loyalty and boosting sales.

Virtual Showrooms

Virtual showrooms could become the norm in the future, especially as more and more businesses shift to e-commerce. By using VR, brands could create virtual showrooms that allow customers to explore and interact with their products in a more immersive way. This could help to recreate the in-store experience and enhance the customer journey.

Virtual Events

As we have seen during the COVID-19 pandemic, virtual events are becoming more and more popular. Virtual reality could take this to the next level by creating fully immersive events that allow attendees to interact with each other and the content in a more engaging way. This could be particularly useful for industries like gaming and entertainment, where immersive experiences are highly valued.


Marketing professionals are seeing unique opportunities in the VR world. They can reach new audiences and engage their existing customers in new and creative ways. The technology allows companies to create interactive content that has never been possible before. They can tell stories that allow customers to connect with them deeply. 

As VR continues to grow in popularity, it’s likely that it will become a major player in marketing. Before that world also gets crammed full of marketing endeavors, as social media has in recent years, it’s a good chance to explore possibilities.


Since Virtual Reality has become a viable option for marketing, it’s worth time and effort to look into the contact it can put forth for consumers. With engaging and interactive content, companies can have bigger control over their market share and gather the loyalty of customers that might have turned away from them otherwise. VR isn’t going anywhere and it's a good idea to get on the marketing options now so you can succeed in upcoming years.


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