The Future of Marketing Design: How Figma is Shaping the Industry

David Bordon Melian
Mar 24, 2023


min read


As marketing becomes more digital and technology continues to evolve, design is playing an increasingly important role in marketing strategy. Today's marketers need to be able to create high-quality visuals quickly and efficiently. That's where Figma comes in. Figma is a cloud-based design tool that allows designers to collaborate in real time, create and share design systems, and produce pixel-perfect designs. In this blog post, we'll explore the background of Figma and its greatest benefits for how it is changing the industry.

Background of Figma

Figma was founded in 2012 by Dylan Field and Evan Wallace, who recognized a need for a cloud-based design tool that could facilitate collaboration and streamline the design process. The company launched its beta in 2015 and officially launched in 2016. Since then, Figma has quickly become one of the most popular design tools on the market, with over 4 million users worldwide.

One of the key features of Figma is its cloud-based design system. This allows designers to work together in real time, making it easier to collaborate with team members and clients. It also means that designers can work from anywhere, as long as they have an internet connection. This makes it an ideal tool for remote teams and freelancers.

Benefits of Figma


Figma's real-time collaboration feature is one of its most significant advantages, allowing designers to collaborate and share ideas seamlessly. This is particularly useful when working on tight deadlines or when a team is spread across different locations.

The ability to collaborate in real-time means that teams can save time and streamline their workflows. By eliminating the need to send files back and forth or wait for feedback, designers can make decisions quickly and move forward with their designs. This can result in a faster turnaround time and a more efficient design process overall.

Real-time collaboration also improves the quality of the final product. With multiple designers contributing to the project, ideas can be shared and built upon, resulting in a more comprehensive and creative design. This can help to ensure that the final product meets the client's needs and expectations.

In addition to saving time and improving the quality of designs, Figma's collaboration features can also foster a sense of teamwork and camaraderie among team members. Designers can work together in real time, which can lead to a more collaborative and supportive work environment.

Design Systems

Figma's design systems are an invaluable tool for designers, enabling them to streamline their workflows and create consistent designs across multiple projects. With Figma, designers can easily create and share design systems that include reusable design elements like typography, colors, and icons. This simplifies the design process, saving time and effort while also ensuring that branding is consistent across all marketing materials.

Moreover, Figma's design systems promote collaboration by allowing team members to access and contribute to a centralized design library. This allows for the efficient sharing of design resources and fosters a culture of teamwork and collaboration.

By using Figma's design systems, businesses can benefit from increased efficiency, consistency, and productivity in their design processes. They can also create a strong brand identity by ensuring that all marketing materials adhere to the same design guidelines. Overall, Figma's design systems are a powerful tool for designers and businesses looking to streamline their design processes and achieve consistent and high-quality results.


Figma's prototyping feature is a powerful tool that can help designers create interactive prototypes to test user flows and gather feedback before development begins. With this feature, designers can simulate user interactions, transitions, and animations to create a realistic experience that closely resembles the final product.

By using prototyping, designers can identify and fix issues early in the design process, saving time and money. They can test and refine user flows and interactions, ensuring that the final product is user-friendly and intuitive. Additionally, prototypes can be easily shared with stakeholders and clients, providing a way for them to visualize and interact with the design.

Figma's prototyping feature also allows designers to collaborate with developers by providing them with a clear understanding of how the product should behave. Developers can use the prototype as a reference when building the product, which can lead to faster and more efficient development.


Figma offers a range of integrations with other tools that help streamline the design and development process. By integrating with popular project management tools such as Slack, Trello, and Asana, designers can easily collaborate with team members and share their work with stakeholders. This integration ensures that everyone involved in the project is on the same page, and makes it easier to track progress and stay organized.

Moreover, Figma also integrates with development tools such as Zeplin and Avocode, which help to bridge the gap between design and development. These integrations enable designers to easily hand off their designs to developers, saving time and minimizing errors. With Figma's integrations, designers and developers can work seamlessly together, making the design and development process more efficient and collaborative.


Figma's cloud-based design system is a game-changer for the design industry. It has made design accessible to designers from all corners of the world, opening up opportunities for companies to work with a diverse range of talent. The ability to collaborate and share designs in real time has made the design process more efficient and streamlined. The cloud-based system also means that designers can work from anywhere, at any time, as long as they have an internet connection.

Figma's commitment to accessibility is also noteworthy. Its high contrast mode allows designers with visual impairments to use the tool with ease. This feature not only makes the tool more accessible but also ensures that designers with disabilities can be included in the design process. This is a significant step towards creating a more inclusive design industry.

The cloud-based design system and accessibility features have made it a popular choice among designers and companies alike. Its ability to facilitate collaboration and its commitment to inclusivity has made it a valuable asset in the design industry.


Figma stands out as a cost-effective option among other design tools. The tool offers a subscription-based pricing model that varies based on the number of team members and features required. This affordability makes it a top choice for small and medium-sized businesses that may not have the resources to invest in more expensive design software. With Figma, these businesses can access a wide range of design features and collaborate seamlessly with team members without breaking the bank.


Figma is changing the way designers work, by making collaboration easier, streamlining the design process, and providing cost-effective solutions. Its cloud-based design system, design systems, prototyping features, integrations, accessibility, and cost-effectiveness make it an ideal tool for today's marketers. As the industry continues to evolve, it's clear that Figma will play an increasingly important role in shaping the future of marketing design.

Figma is a key part of our design process here at BRNDNEW. We have the expertise and know-how to help you leverage the full potential of Figma for your design needs. Contact us today to learn how we can help take your designs to the next level with Figma.


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