Designing Virtual Spaces for Product Demos and Explainer Videos

Ryan Kelley
Mar 24, 2023


min read


You can find almost anything in the virtual world these days and it’s a popular way to engage with customers for business owners as well. Virtual spaces allow customers to get a better view of a product or service in the comfort of their own homes. Technology allows companies to give possible clients an immersive experience so their options can be explored.


If you are thinking about designing a virtual space or an explainer video to demonstrate how your product can be utilized, you are going to want to think of a variety of things. Here are a few items to consider:


The Environment

When designing a virtual space for product demos and explainer videos, it's important to consider the environment in which the scene will take place. The environment should relate to the product and its usage, as this will help to create a more immersive and engaging experience for the viewer.

For example, if the product is a piece of outdoor equipment, such as a camping stove or a mountain bike, the virtual space could be designed to resemble a scenic campsite or a rugged mountain trail. This would help to convey the product's intended use and show how it can be used in real-world settings.

Alternatively, if the product is a piece of home furniture or decor, the virtual space could be designed to resemble a cozy living room or a stylish bedroom. This would help to create a sense of comfort and familiarity, while also showcasing the product's design and functionality.

When designing virtual spaces for product demos and explainer videos, it's important to think creatively and consider how the environment can enhance the viewer's understanding and appreciation of the product.

Methods for Designing Virtual Spaces

When designing virtual spaces for product demos and explainer videos, it's important to consider the method of presentation you want to use. There are several options available, including 3D animation, 360-degree video, and Virtual Reality experiences. Each method has its own strengths and weaknesses, and the one you choose will depend on the goals of your project and the preferences of your audience.

3D Animation

3D animation is a popular option for product demos and explainer videos because it allows for complete control over the environment and the product. This method allows you to showcase the product in action from any angle and highlight its unique features and benefits. It's also relatively cost-effective and can be created in a shorter amount of time compared to other methods.

360-degree video

360-degree video is another popular option for virtual spaces because it offers a more immersive experience for the viewer. With this method, the viewer can explore the virtual space and interact with the product as if they were physically present. This method can be more expensive and time-consuming to produce, but it can be very effective for products that require a more hands-on approach.

Virtual Reality

Virtual Reality experiences take 360-degree video to the next level by allowing the viewer to fully immerse themselves in the virtual space. This method can be very effective for products that require a lot of user interaction, such as video games or virtual tours. However, it's also the most expensive and time-consuming method to produce.

When deciding on a method for designing virtual spaces for product demos and explainer videos, it's important to consider your audience and their preferences. For example, younger audiences may be more receptive to Virtual Reality experiences, while older audiences may prefer 3D animation or 360-degree video. You should also consider your budget and timeline, as each method requires a different level of investment in terms of time and resources.

The method you choose for designing virtual spaces for product demos and explainer videos will depend on your goals, audience, and budget. By carefully considering your options and choosing the method that best meets your needs, you can create a virtual space that effectively showcases your product and engages your audience.

The Details

There are many details that should go into the virtual space or explainer video. You want the right lighting, for example, as well as the right materials to ensure that scenes are realistic and will be easy for the customer to identify when they see it in real life.


Virtual spaces and explainer videos allow customers to explore the product in any way they want before they purchase it. They often have these experiences in their hands through their mobile phones. In a way, they can see how the product will look in their home or work in their life before they move forward. They get an interesting view of the product so they know how it works and have less prior to their purchase.


When looking for a unique way to engage customers, the virtual space can give them an immersive and interactive experience that is tailored to their needs. They want to know how the product works and the virtual space gives them that knowledge. Customers have more satisfaction with their products, which leads to more customer engagement and sales conversions.

Should Your Business Take Advantage Of Virtual Space?

If your business wants to stay ahead of the curve and engage with customers in an innovative way, then virtual space might be something worth trying. This technological advancement continues to evolve and getting in on the ground floor before everyone is taking advantage of these product demos can be a great way to leave competitors behind. It can be a valuable addition to any marketing package.

By getting in on the ground floor and utilizing this technology before everyone else, you can position your business as a leader in your industry. So, take the first step and contact BRNDNEW to learn more about how virtual space can benefit your business today.


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